If you've visited my site (and you must have or you wouldn't be here!) then you probably have seen that I offer a Free Web Copy Evaluation. It's no gimmick. I do what I say - and more.

I review your copy as well as your web site.

Because great copy on a lousy site will still get lousy results.

Let's say you're a genius. A veritable whiz at creating whozits. You make whozits with the best of them. Better in fact. You read in the paper that Acme Whozit's Inc. is hiring. Great! You rush down and apply for the job. However ....

You're dressed like you fought a hermit for bragging rights - and lost. Sloppy, ill fitting clothes that seemed to be color matched by a committee of politicians.

You also subscribe to the fashion of body art - having metal studs in your nose, mouth and ears.

What are your chances of getting hired?

About zero to nil in my book.

Same for your web site. You can have great copy. Fantastic text that can make angels cry and imps laugh. But if your site looks like it was designed by bureaucrats on the Friday afternoon before a three day weekend, forget it. No one is going to stick around long enough to read it.

Having said all this - what's my point? What dragon am I trying to slay?

Simply this: When I do evaluations I don't sugar coat them. I don't weasel word around to make you feel good and make me a sale. My work is too important to me. Before you give me your hard earned cash, you deserve an honest appraisal.

• If your Splash Page (Home Page) is horrible - I'll let you know.
• If you open with Flash - I'll tell you to get rid of it.
• If you use pop-ups, I'll say lose them fast.

I recently did an evaluation for a firm that wanted me to write their web copy as well as a Press Release. No problem - I just clicked on the old cyber brain and took a look at their site.

It was bad news on the hoof. Huge mega pixels graphics that took three and half minutes to load. Flash animation that didn't animate. The copy (what little they had) and graphics overran the page, making you scroll right and left just to see everything. The left navigation was far too large. If you did use the navigation to go to another page - there was no way to return home! I don't just mean that there wasn't any navigation menus (there weren't) - even using the back key on the keyboard failed! I had to re-enter the entire URL.

It was all the more amazing because this company was selling a graphical aid service!

So, I gave them an honest evaluation. One quick and dirty and one full "dog and pony show."

Never heard back from them. Their feelings must have been hurt.

Sorry. I could have taken their money and written some great copy. But if I did, and they pasted it on their existing site, their sales still would have still remained stagnate and I would have gotten the brunt of their frustration.

They got over a page of commentary about how they could and should improve their site. The site no longer exists. Business must not have been booming.

So, gentle viewer I'm always glad to make an evaluation.

At no cost - just like I promise.

But if you can't stand the heat of honesty - then our kitchen workshop is probably not for you.

Ciao!